About purina

Purina: Your Pet, Our Passion

William H Danforth established Purina in St Louis, Missouri, USA. His aim was to build a company that would provide the best and purest nutrition for animals in convenient and easy to use foods.

The name Purina originates from the company’s slogan, “where Purity is Paramount.” The red and white checkerboard logo was inspired by Danforth’s childhood neighbors, who dressed their children in a similar pattern.

Throughout our long history in pet care, we’ve developed many successful brands, such as LUCKY DOG, FRISKIES, FANCY FEAST and TOTAL CARE.

Purina Dog Discount Care Product

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